Dole Packaged Foods

  • Associate Business Manager

    Job Location US-CA-Westlake Village
    ID
    2018-1541
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    The Associate Business (Brand) Manager will be an integral member of the Dole Fruit Bowls® team and a key contributor to the brand’s overall strategy, annual business plans, holistic communication plans, and brand executions across all media and consumer touch points. 

     

    The candidate will be exposed to challenging opportunities within a highly entrepreneurial culture and dynamic category, allowing him/her to have high impact on the business. 

     

    The candidate must be passionate about the consumer and highly entrepreneurial. He or she should excel at out of the box thinking, problem solving and be inspired by challenge. The ideal candidate is accountable and nimble, and someone who enjoys working in a fun, fast-paced setting.

    Responsibilities

    • In partnership with Senior Business Manager develop and execute the annual business plan identifying key opportunities, challenges, and objectives to achieve volume, market share and profit goals.
    • Lead and manage consumer promotions on Fruit Bowls, including but not limited to development of creative briefs, managing and fostering of external agency relationships and providing recommendations on programs that meet objectives and future implementation/improvements.
    • Collaborate with Senior Business Manager on national advertising campaigns (TV, Digital, etc.) inclusive of brief development, creative development and production.
    • Partner with Market Research in the development of appropriate consumer research to identify consumer insights that will grow the portfolio.
    • Utilize multiple tools/dashboards to analyze and track shipment trends, consumption trends, competitive activity and other market trends to provide up-to-date information that drives management decisions based on insights. 
    • Collaborate with internal multi-discipline functions, including Sales, Supply Chain, Finance, and Operations, to develop strategies and plans that drive growth, deliver objectives and resolve issues.
    • Manage and track marketing budget.
    • Develop and update brand packaging for new and existing products.
    • Conduct ad hoc analysis and perform other duties as needed to support the business. 
    • Other duties as assigned.

    Qualifications

    KNOWLEDGE AND SKILL REQUIREMENTS:

    • General consumer product goods industry knowledge
    • 1-3 years consumer goods marketing or related business management experience preferred
    • Familiarity and knowledge of traditional advertising vehicles as well as digital and social media trends and tools
    • Passion for the consumer and the consumer goods industry
    • Proficient with MS Office Suite with exceptional Excel and PowerPoint skills

    KEY COMPETENCIES REQUIRED:

    • Analytical: Problem solving, business evaluation, strategy development, ability to build models using custom and syndicated data
    • Project Management:  Leading cross-functional teams and external agencies in driving projects to completion within required time frame
    • Creative: Communicating and bringing brand vision to life through consumer promotions and presentations; generating innovative ideas and insights with regards to consumer promotions, packaging, and problem solving
    • Communication Skills: Excellent written and oral communication skills and the ability to interact with all internal multi-discipline functional areas and levels of management
    • Time Management: Ability to prioritize and effectively manage workloads in a fast-pace and highly dynamic environment
    • Team Player: Collaborates and works well in a team environment to achieve results
    • Results Oriented: Driven and self-motivated to deliver results and tackle challenges
    • Accountable: Ability to take full ownership of projects, timelines and deliverables

    EDUCATIONAL REQUIREMENTS: 

    • Bachelor’s degree required, MBA preferred.

    PHYSICAL REQUIREMENTS:

    • Ability to sit and use a computer for extended periods of time; ability to answer phones and utilize a variety of office equipment. Ability to lift a minimum of 15 lbs. and reach overhead.

    TRAVEL REQUIREMENTS:

    • Occasional travel required.

     

    Other information:

    • Associate Business Managers at Dole Packaged Foods are responsible for more than marketing alone; they are responsible for the total business. Therefore, the Associate Business Manager has critical involvement/exposure to all facets of the business including: supply and demand, financial analysis, operations, R&D, sales, marketing and strategy development. As such, Dole Packaged Foods provides an empowering, dynamic environment to learn and to grow.
    • The position is located in Westlake Village, CA, approximately 40 miles northwest of Los Angeles and ‘over the hill’ from Malibu and north LA County beaches. Westlake Village is an outstanding place to live. . .
    • Beautiful ‘hill country’, close to the beach and mountains
    • Mild climate, less traffic than LA County
    • Outstanding school system (ranked among the best in the state)
    • Easily accessible to Los Angeles (45 minutes)

    All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

     

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