Purpose:

Dole Packaged Foods is a purpose led organization that is a champion of accessible fruit nutrition and builds a brighter future for people through the goodness of fruit.

At Dole, our culture is uniquely driven by core Values. Our commitment to these Values transforms our work into a meaningful journey toward a brighter future together. Here, you'll be part of a respectful, inclusive culture that deeply values our colleagues, customers, and global communities. We strive for excellence, empowering each other to confidently overcome challenges, continuously learn, and achieve world-class results. Guided by unwavering integrity, our actions consistently reflect our commitment to always doing what's right, fostering lasting trust and strong relationships. Through a spirit of collaboration, we cultivate positivity, generosity, and genuine teamwork, enabling collective success toward our One Dole Purpose. Our innovative spirit leads directly to meaningful outcomes and business success.

The Manager of Shopper Marketing will support the development and execution of shopper marketing strategies aimed at driving consumer engagement and increasing sales at retail. This role involves collaborating with the sales, brand, and media teams to assist in creating impactful in-store campaigns and activations that align with the brand’s overall marketing strategy. The Manager will work with retailers, external agencies, and vendors to help ensure shopper marketing initiatives are executed on time, within budget, and deliver measurable results.

This role provides flexibility to work in a hybrid environment of home and our Westlake Village, CA office. (Hybrid is defined as 3 times per week in the office).

Primary Accountabilities:

Shopper Marketing Plan Execution:

• Support the development and execution of shopper marketing strategies for key retail partners, driving alignment and collaboration across Marketing, Sales, and the Center of Excellence. Align plans with business goals, retailer-specific needs, and broader marketing strategies.
• Ensure shopper marketing initiatives are tailored to meet retailer requirements and drive sales at the point of purchase.
• Manage and maintain the shopper marketing program calendar, ensuring alignment with the broader marketing communications calendar.

Best-in-Class Shopper Activation Strategies:

• Support the development of innovative strategies for shopper activations that create engaging, in-store experiences that align to overall consumer journey
• Select appropriate media and tactics to create impactful campaigns that resonate with shoppers and drive conversion.
• Continuously improve and innovate activation strategies to stay ahead of retail and shopper trends.

Retailer Marketing Collaboration:

• Collaborate with retailer marketing teams to understand business objectives and tailor shopper marketing plans to meet those needs.
• Assist in managing the execution of campaigns in partnership with retailers, ensuring alignment with timelines, budgets, and shopper experience goals.
• Foster strong relationships with key retailers to enhance partnership opportunities and drive campaign success.

Agency & Vendor Management:

• Assist in managing Statements of Work (SOWs) and ensure timely delivery of external agencies and vendors supporting shopper marketing initiatives.
• Oversee agency and vendor relationships, ensuring quality of work and adherence to campaign deadlines.
• Coordinate with IAT (integrated agency team) and external partners to ensure smooth execution and alignment with overall marketing objectives and

Campaign Analysis:

• Conduct analysis of past campaigns, gathering key learnings and insights from internal and external sources to inform future planning.
• Perform ROI calculations for executed shopper marketing programs, measuring success and identifying opportunities for improvement.
• Support test & learn initiatives across shopper marketing tactics and channels, developing hypotheses, tracking performance, and translating results into actionable recommendations for future programs.

       Budget Management & Finance Collaboration:

• Manage full ownership of the shopper marketing budget, ensuring accurate tracking, reporting, and reconciliation, while maintaining compliance with financial policies and audit requirements.
• Serve as the primary liaison with Finance and Accounting, providing timely updates, variance explanations, and ensuring alignment on budget status, changes, and forecasts.
• Proactively manage and maintain budget documentation, partnering with internal stakeholders to ensure strategic alignment and accessibility of financial data.

ROI Management & Campaign Optimization:

• Partner with the shopper marketing agency to build and maintain a centralized database of campaign results and key insights, ensuring learnings are documented, accessible, and actionable.
• Create and manage pre- and post-ROI evaluation systems to assess program effectiveness and guide strategic decision-making.
• Deliver post-campaign performance analyses and recommendations, driving continuous optimization through data-driven insights and test & learn initiatives.
• Other duties as assigned

Experience, Knowledge, & Skills You Bring:                 

• 5+ years of experience in shopper marketing, trade marketing, or related roles, preferably within the CPG industry.
• Proven ability to support the development and execution of shopper marketing plans that align with business goals and drive sales.
• Experience working with external agencies and vendors, including assisting in managing budgets, timelines, and deliverables.
• Strong understanding of in-store shopper behavior and retail dynamics.
• Demonstrates a passion for delivering best-in-class shopper marketing programs and continuously seeks innovative approaches to elevate impact.
• Experience with mining and leveraging category, consumer, and shopper insights to effectively influence and modify shopper behavior.
• Expertise in supporting the development and execution of shopper activations that drive engagement and sales.
• Strong project management capabilities with meticulous attention to detail.
• Analytical skills with experience in ROI management, including pre- and post-campaign analysis.
• Excellent communication and collaboration skills, with the ability to work effectively across internal teams and with external partners.

What You’ll Need to Succeed:

• Passionate about a purpose driven career
• Committed to fostering inclusive environments that support employee development and well-being
• Sets clear expectations, encourages innovation, and drives continuous improvement
• Models and coaches towards transparency and integrity in decision-making

• Effectively facilitates cross-team communication and teamwork

Education & Certification:

• Bachelor’s degree in Marketing, Business, or a related field.

Physical Requirements:

• Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead.

Travel Requirements:

• Occasional travel may be required

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

FOR JOBS BASED IN CALIFORNIA:

Hiring Pay Scale: $115,000 to $135,000

Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.